Studio process

Three directions, one build.

Each comp is a hero and one section, made cheaply before any full build. The live site follows B, with A's grid underneath.

1. Direction A Atlas

   Lost: the calm editorial grid suits a jury, but the product never gets its moment. Its grid and count-up carried over.

2. Direction B · chosen Night to morning

   Won: the night-to-morning scroll tells the promise without claims and gives the sock and the app a stage.

3. Direction C Material

   Lost: it reads as a fashion label more than a calm family product, and the cursor ring is motion the brand asks to hold back.