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The smart baby sock. From Amsterdam.

Sleep more. Worry less.

The smart sock that quietly tracks your baby.

An olive Soq sock with its sensor resting on a soft cream blanket

The first year

You know your baby better than anyone. The details are harder.

Every new parent learns the same lesson: the hard part isn't love. It's pattern. When does she usually settle? Was last night normal? Is she warm enough? You're awake at 3am refreshing a feeling, not an app.

We built Soq for the parent in that chair.

A parent holds a baby's foot wearing an olive Soq band in the cot

Meet Soq

A sock that listens gently, and an app that speaks only when it matters.

Soq slips onto your baby's foot like any other sock. Inside, advanced sensor technology quietly tracks sleep stages, skin temperature, heart rate and oxygen saturation, feeding a calm daily picture of how the night went. Soft merino and organic cotton outside. Wireless charging.

  • Gentle on skin. Built for months of wear.
  • Quiet on your phone. It speaks about connection, fit, sleep and the morning summary. Nothing more.
  • Honest about what it is. A wellness companion, not a medical device.

Last night, in Ava's own words

Sleep isn't a number. It's a story.

10h 12m · Deep 4h 32m · Light 5h 40m

No guessing. No waking your partner to compare notes. Just the real shape of the night, ready for you with coffee.

  1. 7:42 PM Fell asleep
  2. 8:22 PM Deep sleep
  3. 11:21 PM Brief wake, back to sleep
  4. 1:45 AM Night feeding
  5. 2:03 AM Back to sleep
  6. 6:10 AM Good morning
Illustrative app screen

How it works

Four readings. One Soq.

Illustrative app screen

Ava's morning summary is ready.

Ava slept 10h 12m last night.

6:10 AM
  • 01

    Sleep, in stages

    See deep, light, and wake windows as they happen, and across weeks, not just last night.

  • 02

    Warmth

    Skin temperature, tracked gently. Trends, not diagnoses.

  • 03

    Heart rate and oxygen

    Heart rate and oxygen saturation as ambient context. No thresholds, no midnight pings. Just information, when you want it.

  • 04

    Rhythms

    Soq learns your baby's patterns. Over time, it starts telling you the things you'd only notice in hindsight.

Close view of the Soq sensor, a smooth cream pebble set into an olive knit band

Inside the sock

Thoughtful sensors. Honest math. Nothing fancier than it needs to be.

Hardware
A photoplethysmography sensor and a skin temperature sensor, held close by a soft cradle, wrapped in merino and organic cotton. Charges wirelessly.
Battery life and charge time to confirm
Software
Raw signals become patterns, then a short, calm summary in your app.
Where processing happens to confirm
Privacy
Your baby's data belongs to you. No resale. No ads. No third-party analytics. Export anytime. Delete anytime.
Compliance statement to confirm

The goal isn't more data. It's a better night.

A day with Soq.

  1. A parent rests on the sofa in a calm, sunlit living room

    01 Bedtime

    You put her down at 7:30. The sock is already on. No pairing dance, no blinking lights. You close the door.

  2. A parent at the kitchen table with a baby on one arm and a phone in the other hand

    02 Morning

    Coffee in one hand, phone in the other. Last night's story, in six lines.

  3. Two adults on a sofa laughing with a baby between them

    03 Grandparents' weekend

    You hand off the sock with the bag. The app follows. You stop checking as much as you thought you would.

Colours

Three colours.

  • Olive
  • Sage
  • Blush
Choose your colour Join the waitlist
Soq in sage, olive and blush, side by side

Team

Made in Amsterdam.

Soq was founded by Paul Freidel and Jan Kleinpoppen, two friends and entrepreneurs based in Amsterdam.

  • Paul Freidel

    Co-founder Title to confirm

  • Jan Kleinpoppen

    Co-founder Title to confirm

  • Advisors and partners

    Names to confirm

Press and partners

Soq, in brief.

Soq is a smart baby sock and app that quietly tracks heart rate, oxygen, sleep and skin temperature. Designed in Amsterdam.

Press page
Founded by
Paul Freidel and Jan Kleinpoppen
Based in
Amsterdam, the Netherlands
Launch
Pilot in the Netherlands first Date to confirm
Recognition
Awards, grants and partners to confirm
Contact
press@[to-confirm]

A short list of things Soq isn't.

Soq is not a medical device. It does not diagnose, treat, cure, or prevent any condition. It is not a substitute for safe sleep practices or your pediatrician's guidance.

What Soq is: a gentle wellness companion that helps you understand your baby's sleep, warmth, and rhythms. If you're worried about your baby's health, call your pediatrician. If you're wondering how last night went, we're here.

FAQ

Is Soq a medical device?

Soq is a consumer wellness product, in the same category as the many health-tracking wearables parents and adults already use every day. It tracks your baby's heart rate, oxygen saturation, sleep cycles, and temperature, and surfaces that data in a clear companion app.

Soq is not cleared or approved as a medical device and does not diagnose, treat, cure, or prevent any medical condition. For any health concerns about your baby, please consult your pediatrician.

What does Soq measure?

Soq tracks your baby's heart rate, blood oxygen saturation, skin temperature, and sleep quality throughout the night. Rather than confronting you with raw numbers, it translates that data into clear trends, rhythms, and daily summaries in the companion app.

How is my baby's data handled?

Soq is built around a simple principle: your family's data belongs to your family. You can export or permanently delete it at any time.

Where data is processed and stored to confirm

When does Soq launch?

Soon. First we will pilot in the Netherlands, with other parts of the EU to follow.

Launch date to confirm

What ages is Soq for?

The band can be adjusted as your baby grows.

Age range to confirm

How long does the battery last?

Soq charges wirelessly.

Battery life and charge time to confirm

How do I wash it?

The outer sock comes off and goes in the washing machine. The sensor module stays out of water.

What if I have twins?

Soq supports multiple children in one app. Each child gets their own Soq and their own story and data.

Where do you ship?

Only in the Netherlands to begin with, soon the EU.

Coming soon

Join the waitlist. We'll write once a month, with the good stuff only. Choose your Soq.

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